Brand Bible
Tools for Men Who Roam.
Brand Essence
Core Idea
Hun Supply is a nomadic, earth-born, ultra-masculine grooming house for men who refuse to lose.
We do not sell soap. We sell philosophy, identity, and discipline.
- Men who roam
- Men who build
- Men who carry their own weight
- Men who aren’t afraid of pain
- Men who live by their own rules
Brand Philosophy
The Hun Oath
A man is forged by what he endures.
Strength is earned, never purchased.
The earth provides everything you need.
Live by your own rules.
Carry only what you can defend.
Roam with purpose.
Stand unyielding.
Take nothing for granted.
Give nothing for free.
No compromising. No exceptions. No apologies.
No Compromising. No Exceptions. No Apologies.
Voice
Writing Rules
- Minimal. Stoic. Direct. Earthy.
- No jokes. No quirk. No fluff.
- Short. Clipped. Evocative.
- Never say: “bro”, “alpha”, “brotherhood”, “grit & grind”, “artisan”, “handmade soap”.
- Say instead: Tools. Work. Weathered. Earned. Used leather. Old soil.
Product
The Rule
Every product must feel like a tool a horseman would carry 1,000 years ago — if he lived today.
The Line
- Bar One — Earth Clay (wet soil after storm)
- Bar Two — Leather Smoke (raw hide, cold oak fire, ash, salt)
- Bar Three — Pine Air (wild pine resin, fir, altitude air)
- Steppe Oil — Beard & Body (one bottle: hair, beard, skin)
- Forge Balm — Heavy clay balm (matte finish, zero shine)
Retail
Core Position
- Wholesale-only.
- No direct-to-consumer.
- No discounting.
- Retailers must apply. Most will be declined.
Non-Negotiables
- Earth and leather must always be present
- Tone remains stoic and disciplined
- No bright colors
- No trend chasing
- Every product must feel like a tool
- Packaging must look traveled
- Masculinity is never apologized for